Stage it or Leave it Empty? The Data Might Surprise You 🛋️
What happens when you list your home empty vs. when you stage it — and why you should care.
If you’re selling your home in Haslet, Keller, Fort Worth, Alliance, Houston or the coast (Surfside Beach, Lake Jackson, Galveston), you’ll want to pay attention.
Why staging matters
Here’s the truth: staging a home is more than décor — it’s about creating a vision buyers want to step into. National data shows that:
- 83% of buyer’s agents say staging makes it easier for buyers to visualize the home as theirs.
- Staged homes spend 40–50% fewer days on market than unstaged homes.
- Staged homes can sell for 1–10% more than similar vacant homes.
The Texas twist: Beach homes vs. DFW and Houston homes
Let’s talk local:
- Surfside Beach and Galveston: Most beach homes are sold furnished. No one wants to move heavy furniture up and down stairs, and the lifestyle is baked in.
- DFW Houston, or Austin: Empty homes often underperform. Buyers can’t imagine how to use the space — and may move on faster.
- That’s why we also use virtual staging — showing buyers what a space could look like, even if it’s empty. It makes a huge difference in both online clicks and in-person connection.
What staging can look like (without going big-budget)
You don’t need a full staging crew to make an impact. Try:
- Fresh flowers or potted plants
- Styled countertops with just enough polish
- Set up a cozy nook or a sunny patio space
- Use virtual staging to fill in what’s missing visually
Why skipping staging might cost you
- Empty rooms lack emotion — buyers scroll past online or feel disconnected in person.
- Homes that sit longer may get low offers or price cuts.
- In markets like Lake Jackson or Fort Worth, buyers expect a home to be “move-in ready” — even if that means just looking the part.
Let’s get your home staged and sold
I’m Cathy Carter, REALTOR® and Broker/Founder of Carter Signature Properties. We help sellers across Texas from the Texas Gulf Coast to the Dallas Fort Worth Alliance area get top dollar with a smarter, faster sale process.
Experience the Signature Difference: Contact your CSP agent today to discuss the Signature Staging Process — including virtual staging options, cost-effective tips, and a strategy designed to get your home sold.
